STRATEGY: Strategy checklist

These are some mixed yet fundamental questions that can help you start the process:

Assess the overall market by these areas:

How strong are the suppliers
How strong are the customers
How difficult is it to become a player in the market (how high are the barriers of entry)
Are you competing with any products/services that can be substituted with yours
- answers to these questions will tell you something about the competetive environment. You may also assess the political/legal environment

Make a SWOT analysis, i.e. assess your STRENGHTS, WEAKNESSES, OPPORTUNITIES AND THREATS.
Ask youself this: WHAT ARE MY CURRENT RESOURCES HOW CAN I USE THEM or Where Do I Want to Go What are my ressources What additional ressources do I need to reach my goal
Take a "Resourced Based View". Analyse each element of your industry's value chain, i.e. incoming logistics, value-adding and outgoing logistics/distribution etc.
Decide your competitive advantage and the fundamental question: Do you want to compete on PRICE or BEING DIFFERENT.

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