STRATEGY: Pricing Strategy checklist




Pricing your product/service is an important part of your marketing strategy.


  1. Decide on your marketing strategy firs
  2. Determine promotional pla
  3. Decide how to distribute your product/servic
  4. Estimate the demand for your product/servic
  5. Estimate total cost to make your produc
  6. Think about how your competition will reac
  7. Decide on your pricing objective
  8. Decide on a base pric
  9. Potentially offer volume discount
  10. Test your pric

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